This interview features Peter Lloyd Jones, a veteran motorcycle journalist and author who reflects on his unconventional path into the industry. Jones discusses his early mechanical struggles and his late start in road racing, which he credits with fundamentally changing his personality and perspective. He shares insights into the evolution of motorcycle media, detailing how traditional print business models have struggled to adapt to the digital age and data-driven advertising. The conversation also explores his literary contributions, including a self-published collection of stories and a forthcoming essay on the aesthetics and identity of motorcycling. Currently, Jones continues to write for RoadRunner Magazine and is preparing for an endurance race alongside his grand-niece. Ultimately, he connects the intensity of racing to philosophical themes, examining how high-risk sports influence human choice and the management of fear.
I read "The Bad Editor: Collected Columns and Untold Tales of Bad Behavior" after Peter gave me a copy. I think it's the best book I've ever read on motorcycling. Buy your copy HERE
The book Peter is currently working on is called "Sublime Harmony" which will be released by the San Diego University Press between 2026/2027.
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