Why Germany Needed a New Olive Oil Brand | Julius Rüßmann, OYL Foods

Olive oil is everywhere in German supermarkets, so why build another brand? Julius Rüßmann, co-founder of Berlin-based OYL Foods, says the category has lacked a real brand for years. He spent years as an investor before switching sides to found OYL with his longtime friend Nicolas Linsenmaier.

🏭 What they make: an olive oil brand for German retail, now moving into organic olive oil production closer to the farms.

🌍 Geography: based in Berlin, selling into German retail, with production in northern Portugal.

🌱 Focus areas: CPG, olive oil, and building a brand in a big category no one has branded.

🎙️ In this episode:

• The problem with olive oil in German retail, and why big categories that no one has built a brand in are an opening
• The partners behind OYL's latest round, including IBB Ventures and an experienced angel from Germany's frozen-pizza industry
• Moving into organic olive oil production in northern Portugal, closer to the farms
• What changes when you go from investor to founder, and how to get onto retail shelves

🎧 Hosted by Alex Shandrovsky | Investment Climate Podcast

📰 Media partners: FoodTech Weekly · vegconomist

🔗 OYL Foods: https://oylfoods.com

🚀 Find active agrifood investors on FTW Hub: https://www.foodtechweekly.com/hub?utm_source=ic_podcast&utm_medium=podcast&utm_campaign=hub_ad

#FoodTech #CPG #OliveOil #VentureCapital #Germany #FoodInvesting