In today’s episode of Bite Back with Abbey Sharp, we unpack why knowing how to eat “healthy” doesn’t always translate into actually doing it. We explore the science of behaviour change, why willpower and motivation alone aren’t enough, and the many biological, psychological, social, and environmental factors shaping our food choices. If you’ve struggled to build healthy habits that actually stick, this episode is for you.

Here’s a run down of what we discussed in today’s episode:

Why Willpower Isn’t Enough for Healthy Eating

Why Knowing What to Eat Doesn’t Mean You’ll Do It

The Behaviour Science Behind Food Choices

Why Old Eating Habits Are So Hard to Break

How Your Brain Drives Food Cravings

Identify What’s Actually Holding You Back

Use “If-Then” Plans to Make Healthy Eating Easier

Make the Healthy Choice Easier, Not Perfect

Build Habits That Become Automatic

Why Imperfection Is Key to Lasting Change

👩🏼‍💻 RESEARCH LINKS

https://openresearch.surrey.ac.uk/esploro/outputs/journalArticle/How-are-habits-formed-Modelling-habit/99783513802346

https://pmc.ncbi.nlm.nih.gov/articles/PMC6042864/

DISCLAIMER:The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.

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👩🏼‍💻 COACHING:

🍽️ Feeding Kids Without Diet Culture Webinar

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🌐 VISIT MY WEBSITE

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💬 If you enjoyed this episode, please leave me a comment below with your thoughts and let me know what you'd like to see next!

With Science & Sass,

Xoxo Abbey 🌸

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