Andrew Woods, GC of SSP Pubmatic, joins Alan Chapell to discuss Pubmatic’s approach to agentic ads — and how AI has irrevocably changed the legal profession. Pubmatic’s recent agentic test campaign results were a hit at Marketecture Live, and Andrew goes deep into what he believes will need to happen in order for agentic to live up to its promise.
The Chapell Regulatory Insider is available at https://chapellreport.substack.com/.
Takeaways
Agentic AI does not create new liability; it accelerates existing frameworks
Accountability sits with whoever deploys the agent
Logging and decision provenance will be critical for compliance
Privacy compliance is less about difficulty, more about fragmentation
Hope is not a plan when it comes to regulatory scrutiny
Data minimization is becoming a real engineering constraint
AI will eliminate routine legal work but elevate strategic problem-solving
Agentic systems can become powerful compliance tools if built correctly
Chapters
00:10 Introduction to the episode and Andrew Woods
02:01 Andrew’s background and journey into ad tech
04:20 Lessons from Twitter on privacy and user safety
06:29 What a General Counsel does in modern ad tech
08:43 Biggest lesson from global privacy enforcement
11:04 Building trust between legal and business teams
13:21 Who is liable in agentic AI advertising
16:29 Why logging and data provenance matter
18:27 The role of compliance signals and guardrails
20:57 Why agentic compliance frameworks are not built yet
22:57 Regulation versus fragmentation challenges
24:55 How PubMatic approaches privacy by design
27:10 Data minimization in practice
28:16 Non-negotiables for agentic compliance frameworks
31:57 Where industry discussions are happening
33:50 The future of agentic AI in advertising
36:42 How PubMatic’s legal team uses AI today
40:26 Why traditional legal work is disappearing
45:09 Final thoughts and closing
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