Dan Barry: How To Get Newsletter Ad Sponsorships, Cold Email Tips, Best Newsletter Niches

Where to find Dan Barry:• LinkedIn: https://www.linkedin.com/in/dan-barry...• Twitterhttps://x.com/DanBarry27• Website: https://adsalesasaservice.com/Dan’s newsletter:https://www.revenews.co/—Where to find Andy Austin:Agency:Adsora.com• Newsletter: https://growthcatalystclub.com/• X: https://x.com/andyaustinads• LinkedIn:   / andyaustinadsora  In this episode, we sit down with Dan Barry, a cold outreach and newsletter ad sales expert who has sold millions in newsletter ads. Formerly the Director of Sales Partnerships at The Daily Upside (1M+ subscribers), Dan now runs Revenews and AdSalesAsAService.com, helping newsletters secure more sponsorships and revenue.Key HighlightsBackground & Starting Ad Sales As A Service:Dan shares the inspiration behind founding his companies, offering insights into what drove him to focus on newsletter sponsorships.Subscriber & Partnership Basics:Ideal subscriber count to start seeking sponsorships.Beginner strategies for finding and securing partnerships.Niches & Targeting:Niches that perform best in cold outreach.Challenges with specific industries and how to overcome them.Cold Outreach Strategies:Common mistakes in securing sponsors.Identifying the right contacts within organizations.Effective cold outreach channels and email structuring tips.The importance of case studies, metrics, and strong subject lines.Tools to streamline outreach.Measurement & Optimization:Benchmarks for open rates, response rates, and conversions.High-impact tactics for improving cold email performance.Managing Leads & Building Relationships:Turning one-off sponsorships into long-term partnerships.Key advice for newcomers in the newsletter sponsorship space.Personal Insights:Dan’s biggest disagreement with traditional cold outreach practices.His highest ROI activity in the past year.Book recommendation: Surrounded by Idiots.