Brad Smith: Twitter Ads For Newsletters. How To Scale Newsletters With X Ads & Relationship Funnels

In this episode, we dive into newsletter growth strategies with Brad Smith, whose team is achieving phenomenal results using X (formerly Twitter) ads. They’ve helped: A men’s health and faith newsletter grow by 192.3% week over week at $1.11 per subscriber. A trade school business newsletter grow by 13% week over week at $0.72 per subscriber. Brad shares the secrets behind their success, with subscriber acquisition costs as low as $1 and ~80% open rates.

Key Highlights Background & Getting Started: Brad explains the origins of his company, Automation Links, and how they began running X ads specifically for newsletters. Why Choose X for Ads: What sets X apart from platforms like Google or Meta for newsletter growth. Types of newsletters that perform best on X. Advertising Strategy on X: Brad provides an in-depth overview of his approach to building successful ad campaigns on X. Key Elements of Success: The essential ingredients for running profitable X ad campaigns for newsletters. Ad Creatives That Work: Insights into the best-performing ad creative formats and styles on X. Metrics & Campaign Optimization: Industry-specific benchmarks for cost per subscriber and other critical metrics in the U.S. market. Tools and Resources: Brad’s recommended free tools for newsletter owners starting with X ads, including the Social Database Chrome Extension. Common Mistakes to Avoid: Frequent errors brands make when advertising on X and strategies to avoid them. Advice for Newsletter Owners: Practical tips for scaling newsletter audiences using X advertising. Personal Insights.

Timestamps:

0:00 - Overview of Twitter Ads Strategy 3:21 - Targeting and Audience Building 7:21 - Creative and Ad Sequencing 24:34 - Budgeting and Scaling 38:49 - Recap and Resources