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Get Ready For ‘Excuse-flation’ - That’s About To Drive Up Cost Of Living Even Further

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"Excuseflation" is the secret reason your groceries, petrol and power keep going up.

Why did butter come down a third in global price... and only drop two cents on the shelf? Why does petrol rocket up in a day but crawl back down for months? There's a name for this: excuseflation, when real inflation gives businesses cover to hike prices for no real reason at all.

In this episode, financial journalist Frances Cook breaks down:

  • The real numbers behind headline inflation for NZ
  • The "rockets and feathers" effect: why petrol prices jump instantly but fall painfully slowly
  • The on-the-record quote from a US CEO who admitted he "prays for inflation" because it "expands margins"
  • Brand-new Reserve Bank of New Zealand research showing when businesses raise prices, and when they cut them
  • The 4-question "sniff test" to tell a genuine price rise from a cynical one
  • Practical ways to fight back against inflation, and excuseflation


If you've ever felt like prices only go one way, this episode explains why, and what you can actually do about it.

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Production and video editing by Lana Byrne

Audio engineering by Tash Chittock

Filmed by Fanaticals

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