In this episode, Siara talks with the co-founder and chief product officer of Sez Us, Yevgeny Simkin. They discuss why outrage travels faster than anything else online, how a reputation system borrowed from real-world manners could change the way people post, and what it would take to run a social network with no bots at all. The conversation widens into decentralization, who actually owns your followers, and the idea of digital sovereignty over your identity, your content, and your money.
The stakes come down to ownership. Either your online life keeps living on servers you do not control, or the architecture shifts and some of that power finally comes back to you.
Key Takeaways:
Social media's business model rewards outrage and rage bait because anger travels fastest and keeps people clicking.
Bots and fake accounts make that outrage worse, since you often cannot tell if you are even arguing with a real person.
Sez Us is trying to build the opposite: a platform with no bots, verified through a real phone number at signup.
Instead of a like count, every post builds a visible reputation, the same friction that keeps strangers civil in person.
The deeper issue is ownership. Your followers and your content live on servers you do not control and cannot take with you.
Decentralized protocols like DSNP store your identity on a public blockchain, so no company can hold your community hostage.
The goal is digital sovereignty: real control over your identity, your content, and your ability to move money freely.
None of this makes you safe by default, so assume anything sensitive you post can resurface later.
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