KATSEYE: How Far Can They Go Beyond Music?

KATSEYE is expanding well beyond music. With a No. 1 Billboard album, an international arena tour, documentaries on Netflix and Disney+, and collaborations with Gap, Target, Sanrio and Disney, the group is building a growing presence across entertainment and consumer products.

In this episode, I explore the business behind KATSEYE’s rapid growth, from physical album collecting and fan spending to touring, brand partnerships and licensing opportunities. I also look at how these different activities are helping HYBE and Geffen develop the group and what could drive its next phase of growth.