Disney Cruise Line is growing quickly, but the number of ships is only part of what caught my attention.
In this episode, I look at what Disney is starting to do with that scale, from putting ships in new markets and reaching first-time cruisers to using Cruise Line as a much deeper part of Disney’s audience and marketing ecosystem.
I also dig into the Disney Believe reveal, the creator scavenger hunt around the announcement, what the early audience behavior tells us, and why Cruise Line may now be doing a lot more for Disney than simply selling vacations.
The interesting part isn’t only how big the fleet gets. It’s who Disney reaches with it, what happens once those people come onboard, and where that audience goes next.
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