#167 $1B SaaS VP: The Proven 3 Step SDR Playbook To Get Promoted

Matt Reuter breaks down how RealPage develops SDRs from new hires into promotion-ready sales professionals through its Launch, Accelerate and Elevate program.

We cover cold calling, AI roleplay, objection handling, voicemails, discovery, internal networking, and what SDRs should focus on if they want to move into an Account Executive role.

Chat with me about 1-1 coaching:

👉https://calendly.com/bussingventures/session

🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult

🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link

Connect With Matt →https://www.linkedin.com/in/matt-reuter

Timestamps

00:00 - The 3-Stage SDR Development Program

03:56 - How to Train New SDRs Effectively

08:44 - Why Cold Calling Is Still Winning

11:30 - The Best Cold Call Openers

16:44 - Roleplaying & Handling Objections

20:39 - Using AI to Train Sales Reps

22:15 - Why SDRs Should Leave Voicemails

24:51 - Accelerate: Developing Better SDRs

26:44 - Elevate: Preparing SDRs to Become AEs

31:09 - Hunter vs Farmer: Which Sales Role Fits You?

33:42 - What Makes a Great Sales Rep?

38:04 - Building Relationships to Get Promoted

40:11 - What Most SDR Organizations Get Wrong

42:16 - Why Tech Sales Can Change Your Life

43:43 - How to Find the Right Tech Sales Company

ABOUT ME:

I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential.

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