In this episode, Amy Evans interviews Ali Rizacos to explore her journey from Salesforce sales leadership to coaching and personal branding mastery. They discuss overcoming imposter syndrome, the power of storytelling on LinkedIn, and strategies for building a personal brand that opens new career opportunities.
Alli Rizacos spent eight years at Salesforce, mostly in sales and sales leadership, in the Toronto office. While there she went through the existential crisis so many high performers feel, found coaching, and realized it was the thread that had run through her whole life. In 2021, in the depths of the pandemic, she left corporate to start her coaching business, beginning as an imposter syndrome coach for sales leaders. As her own LinkedIn-driven success grew, her clients asked her to teach them, so in December 2023 she pivoted overnight to coaching sales leaders on building their personal brand and coaching business on LinkedIn. She runs her entire business through LinkedIn alone, no ads, no other platforms.
Key Topics:
- Overcoming imposter syndrome - Building a personal brand on LinkedIn - Strategic career pivots and startovers
Episode Chapters:
00:00 Introduction to Women in Sales Leadership Podcast 00:29 Meet Ali Rizacos: A Journey from Salesforce to Coaching 03:10 The Transition from Sales Leadership to Coaching 06:50 Building a Coaching Business: Overcoming Imposter Syndrome 09:34 The Power of Personal Branding and Starting Over 12:55 Unlearning Perfectionism: Embracing Imperfections 16:17 Navigating Life Changes and Building Community 19:34 Leveraging LinkedIn for Career Growth 23:24 The Importance of Personal Branding in Sales 26:33 Overcoming Corporate Ownership Mentality 29:43 Effective LinkedIn Strategies for Sales Leaders 33:02 Traveling and Building Community as an Entrepreneur 40:05 Conclusion and Resources for Further Learning
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