Why Great Therapists Stay Stuck Accepting Insurance

A LOT of incredibly skilled therapists accept insurance.

But being a great clinician doesn't automatically mean you know how to build a successful private-pay practice.

The therapists who are able to transition off insurance panels? They aren't necessarily “better” therapists.

They’ve simply learned another skill: how to market themselves.

In today's episode, I'm talking about why great therapists stay stuck accepting insurance.

In this episode, I cover:

• Why great therapists can still struggle to build private-pay practices
• How your session rate impacts income, caseload & sustainability
• My journey from insurance to a $250 private-pay rate
• Working through guilt & judgment around charging premium fees
• 2 things keeping therapists stuck
• Why private-pay practices require stronger marketing
• Positioning yourself as the go-to expert for your ideal clients
• Creating a premium brand + client experience
• Building a profitable practice that allows you to give back

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Episode 43: How I Transitioned Off Insurance and Refilled My Caseload at $250/Session
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram