Why Every Therapist Needs to Be on Instagram in 2026

I can’t believe it, but…

We’ve made it to the 100th episode of The Business of Therapy podcast!!

TBH - hitting this milestone feels surreal. I’m sooo grateful for every single download, share, review, and listener who has been part of this journey!

To celebrate, I want to talk about something I believe is more important than ever for therapists: being on Instagram.

In today's episode, I'm sharing WHY every therapist needs to be on Instagram in 2026.

In this episode, I cover:

• Celebrating 100 episodes + growth of this podcast
• How Instagram helps potential clients research you + connect w/you
• Why building relationships is more important than EVER in the age of AI
• How content allows you to showcase your expertise & unique value as a therapist
• Why marketing skills create more flexibility, opportunities & long-term career options
• How building trust online can make it easier to attract private-pay clients
• How Instagram offers one of the highest-profit marketing strategies available
• Why marketing is NOT optional

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

Click here to join my FREE LIVE training on 9/14!