I’m excited to welcome holistic therapist Lali Herrera to the podcast today!

Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing what was alreadyworking.

As a result? Lali had one viral Instagram post that led to more than 10k new followers in only two months. Pretty stinking cool!!

In today’s episode, we’re talking about how Lali gained 10k new followers with repurposed content.

In this episode, we cover:

  • Overcoming frustration & finding a sustainable content rhythm
  • Lali’s Reel that sparked 10k+ new followers
  • Working through the discomfort of increased visibility
  • Why repurposing successful content beats reinventing the wheel
  • How she turned one viral idea into an entire content series
  • Creating more authentic content by relying less on ChatGPT
  • Simplifying your message to better connect with your audience
  • Why repetition is essential for Instagram growth
  • Building confidence through consistency & experimentation
  • Expanding beyond Instagram w/repurposed content
  • Finding your authentic voice + making content more enjoyable


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