In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with brand building, growth, and community — and today, we’re going to explore it all.

Cristian shares key insights, strategies and practical tips on how B2B/SaaS companies should focus on events going forward.


In this episode, we talk about

  • How should events fit into the overall GTM strategy for a SaaS company?
  • Are awards/events mainly a branding play or can they also directly influence pipeline?
  • What are the best ways to measure ROI from events — beyond MQLs and attendance?
  • How do you attract the right audience rather than just anyone?
  • What role do awards (like Tekpon Awards) play in building credibility for SaaS brands?
  • How do you see the future of B2B event marketing evolving with AI and personalisation?


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Follow me on LinkedIn : ⁠⁠⁠⁠⁠⁠linkedin.com/in/anandnambiar1⁠⁠⁠


Follow Cristan on Linkedin : linkedin.com/in/cristiandinaa

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