Seth Werkheiser has been on the internet for 25 years. He’s watched the whole thing evolve, from blogging about local bands in Pennsylvania to running email campaigns for record labels to eventually walking away from every major social platform completely. He’s not bitter about it - he’s just found a better way.
What we covered:
- How Seth went from third generation musician to spending 25 years helping other creative people get their work out into the world.
- Why the early Zoom calls he hosted for his subscribers were full of genuine fear, and what that told him about what people actually needed.
- The surprisingly simple approach he uses instead of social media to get other people talking about his work and sending him subscribers.
- What he thinks happens to all that time and energy you get back when you stop trying to crack the algorithm every day.
- Why he believes community has almost nothing to do with the software you choose to host it on.
- The one thing he says you should be doing with your old content that almost nobody bothers to do.
- Where he wants to take Social Media Escape Club next, and the very specific kind of event he’s planning that you probably won’t see coming.
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