Most businesses running Google Ads are either writing copy manually and burning time or dumping a prompt into Claude and wondering why it is not converting. The brands pulling ahead right now have figured out a smarter middle ground where AI does the heavy lifting and the human directs the strategy.
In this episode, Shri Kanase breaks down the exact framework his agency uses to extract $100,000 worth of Google Ads copy using Claude in under 30 minutes. He covers why most people get AI copy wrong from the start, how to build the master prompt that drives everything, the kill and test method for narrowing in on your best ICP, how to connect real customer data to Claude for better output, and why the human touch is still what separates the campaigns that convert from the ones that flop. Shri also shares what industries this does not work for and the biggest mistakes he sees brands make when handing too much over to AI.
Shri Kanase is an entrepreneur who started selling products online at just 12 years old to buy more video games. What began in his garage eventually grew into working with million dollar brands and building successful e-commerce businesses. Today, Shri runs the number one Google Ads agency built specifically for seven to nine figure e-commerce brands, operates his own e-commerce companies, and travels the world. He believes money should be used to create great experiences and not just sit in a bank account.
Timestamps:
00:00 Intro
00:33 Background of Shri Kanase
02:32 From No AI to Full AI Integration
04:28 What Does $100K in Google Ads Copy Even Mean
06:29 Should You Run Google Ads Before Doing This
08:11 Step One: Know Your ICP Inside and Out
09:45 What to Do If You Have Multiple ICPs
10:51 What If You Have a Newer Business
12:15 How Deep Do You Need to Know Your ICP
13:36 Step Two: Training Claude With the Right Data
15:13 How to Connect Your Data to Claude
17:00 Step Three: Reviewing and Reducing Inefficiency
19:28 How Meta Ads Data Helps Google Ads Copy
20:03 Step Four: Testing and Budget Allocation
22:58 Budget Recommendations Based on AOV
25:01 Making Claude Smarter Over Time With Skill Files
26:26 Industries Where This Does Not Work as Well
27:26 Other AI Tools Worth Using
27:58 How to Keep the Human Touch With AI Copy
29:51 Biggest Lessons Learned Using Claude for Ads
32:26 What Top Agencies Do Differently
34:12 Connect With Shri Kanase
Connect with Shri Kanase
🔗 Instagram: https://www.instagram.com/dedicatedyoung/
🔗 YouTube: https://www.youtube.com/shrikanase
🔗 X: https://x.com/EcomShri
Keywords
Google Ads copy, Claude AI, AI ad copy, Google Ads strategy, e-commerce Google Ads, AI marketing, Claude for ads, Google Ads agency, ad copy AI, e-commerce ads, AI copywriting, Google Ads tips, Claude prompts, ICP marketing, AI for e-commerce, ad copy strategy, Google Ads 2025, Claude Google Ads, AI ad strategy, e-commerce marketing
#googleads #aimarketing #adcopy #ecommerce #claudeai
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