AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human.
In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for ghostwriting, uses Grok to deliver daily content research, and turns analytics into ideas for future posts. He also walks through his graphic design process, his HeyGen and Submagic video workflow, and why copying viral creators can leave your content sounding like everyone else. Throughout the conversation, he explains where automation helps and why human review still matters.
Shushant Lakhyani is a marketer and AI strategist who helps entrepreneurs, creators, and professionals build AI-powered businesses and personal brands. He has grown an audience of more than 150,000 followers across LinkedIn and X while generating over 100 million impressions through his content. Shushant helped grow the Horizon AI newsletter from 1,800 to more than 46,000 subscribers in just six months. He has also sold digital products to over 20,000 customers and worked with multiple clients as a ghostwriter and social media growth expert.
Timestamps:
00:00 Intro
00:35 Shushant Lakhyani’s Background
01:11 Getting Started With AI Marketing
02:00 Where AI Helps and Where Humans Still Decide
04:17 How the Top 1% Approach AI Automation
06:58 Marketing Roles AI Can Take On
10:31 How To Use AI Effectively for Content Research
12:21 How To Write Better Research Prompts
13:59 Using AI for Ghostwriting
15:23 Training Claude Skills on Your Brand Voice
18:13 AI Graphic Design and Canva Workflows
20:25 Creating Videos With AI
25:26 Turning Analytics and Daily Research Into Ideas
27:55 Researching Content on Other Social Platforms
29:12 The AI Capability Behind Better Content
29:53 How Much Human Work Is Still Required?
31:50 Why AI Agents Need Human Review
32:50 Making AI-Assisted Content Sound Like You
34:55 Connect With Shushant Lakhyani
Tools Mentioned:
Claude - https://claude.com/
ChatGPT - https://chatgpt.com/
Grok - https://grok.com/
Nano Banana Pro - https://gemini.google.com/
AI Carousels - https://www.aicarousels.com/
Canva - https://www.canva.com/
Arcads - https://www.arcads.ai/
HeyGen - https://www.heygen.com/
Submagic - https://www.submagic.co/
Descript - https://www.descript.com/
VEED - https://www.veed.io/
Opus - https://www.opus.pro/
vidIQ - https://vidiq.com/
Sandcastles AI - https://www.sandcastles.ai/
Pangram - https://www.pangram.com/
Connect with Shushant Lakhyani
🔗 LinkedIn: https://www.linkedin.com/in/shushant-lakhyani/
🔗 X: https://x.com/shushant_l
Keywords
AI marketing, AI marketing team, marketing automation, Claude skills, AI content creation, AI ghostwriting
#aimarketing #marketingautomation #claude #aicontentcreation #aitools
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