But what if the real problem is that the clients you already have aren't coming back?
In this episode, I sit down with Katie, a lash artist and esthetician who recently moved her business and is trying to grow her facial clientele. Like many estheticians, she thought she needed more marketing and more new clients.
Instead, we uncovered something bigger.
We talk about why tracking your rebooking percentage matters, how to create a client journey that keeps clients coming back, the first 100 days of the client experience, and why client retention should be fixed before spending more time trying to get new clients.
If you've ever felt like you're constantly chasing clients, this episode will help you figure out what to focus on first.
In this episode: • Why rebooking is more important than getting new clients • The number every esthetician should track weekly • How to create a client journey that increases retention • The first 100 days that determine whether a client stays or leaves • Simple ways to improve the client experience before and after the appointment • How referrals and local partnerships can help grow your business
If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.
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