Are you collecting client emails but never actually using them? In this episode of The Esthetician Podcast, Kari Jo sits down with Dawn Richardson from Flowdesk to talk about how estheticians can use email marketing to grow their business without relying only on Instagram. They break down what to send your email list, how to stay personal without sounding salesy, how to segment clients, and how email marketing can help increase bookings and client retention.
If you’re an esthetician who feels stuck constantly posting on social media, this episode will help you learn how to nurture clients, automate communication, and build a more stable esthetician business through email marketing.
Dawn also shares resources through Flowdesk, including her free masterclass for business owners wanting to better understand email marketing and automation Watch Dawn’s free email marketing masterclass here.
If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.
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