Your client loved her facial, told you she’d be back, and then disappeared. In this episode, Kari Jo sits down with Joey Coleman, author of Never Lose a Customer Again, to break down why happy clients still don’t return—and how to build a client experience that keeps them coming back.
You’ll learn the eight phases of the client journey, why the time between booking and the first appointment matters more than most estheticians realize, how to reduce buyer’s remorse, create a memorable first visit, guide clients toward rebooking without being pushy, and turn loyal clients into advocates for your business.
If you’re booked but not making money, you need to start with your numbers. Download my FREE “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.
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