In this episode of Time We Discuss, we’re exploring what it’s really like to start and run a gourmet dog treat business with Angela Borne.
What began as a homemade solution for her own dog eventually grew into a part time business, farmers market operation, online store, retail partnerships, and physical storefront.
Angela shares what she has learned about:
Turning a hobby into a business
Why packaging can make or break your pricing
Expanding from dog treats into custom pupcakes
Using social media to build a brand before you even launch
Selling through Etsy, Shopify, farmers markets, and a storefront
Building partnerships with local pet businesses
Why you should look for funding at the beginning
The importance of time management
Whether you actually need a business degree
Expanding into the cat treat market
We also talk about the realities of profitability, including why a high gross margin does not necessarily mean a high personal income for the business owner.
If you’ve ever wondered whether you could turn your love of dogs, baking, or entrepreneurship into a business, this conversation offers a behind the scenes look at what it actually takes.
Is running a gourmet dog treat business the right career for you?
Timestamp: 0:00 - Intro 0:29 - Why Create a Gourmet Dog Treat Business? 2:07 - Can Selling Dog Treats be Profitable? 4:07 - Setting the Right Price and Packaging 5:46 - Adding New Products 7:15 - Best Ways to Advertise a Dog Business 10:06 - Going From Online to Physical Storefront 13:04 - Partnering with Local Pet Stores 14:57 - Best Kept Business Secret 17:47 - Education Needed to Have a Dog Treat Business 20:02 - What About Gourmet Cat Treats? 23:06 - Brandy Smith LeCours (Enchanted Flour Bake Shop) 23:27 - Angela Borne Talks Animal Allergies and Food 24:39 - Episode Highlights 28:09 - Expected Growth for the Pet Foods Industry 29:07 - Outro
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