What is it really like to work as a corporate burnout strategist?
Burnout can have a major impact on someone's career, but what happens when your job is to help people understand that burnout, recover from it, and figure out what comes next?
In this episode of Time We Discuss, Dan talks with Tara Kermiet, a corporate burnout strategist who helps professionals navigate workplace burnout, career uncertainty, and major career decisions. Tara explains what her work actually looks like, how she works with individual clients and organizations, and what it takes to build a business around helping people find greater career fulfillment.
Tara shares how clients typically find her, why social media has become an important part of her business, and how she uses LinkedIn, referrals, and even Google Alerts to identify potential corporate clients. She also explains why some industries are more receptive to burnout services than others, with healthcare and education being particularly open to this type of work.
We also discuss the education and experience that can help someone become a burnout strategist. Tara has a background in communication, higher education, leadership development, and instructional design, and she explains how she continues to use what she learned throughout her career in her work today.
Some of the topics covered in this episode include:
- What a corporate burnout strategist actually does
- The difference between burnout and other workplace challenges
- How burnout affects career decisions
- Working with people who want to leave their jobs
- Helping clients recover from difficult work environments
- Building a career coaching and consulting business
- Finding individual and corporate clients
- Using social media to attract clients
- Using LinkedIn and Google Alerts for business development
- Working with healthcare, education, technology, and other industries
- Education and training for a career in burnout strategy
- Continuing education and staying current with career trends
- Building repeat business and client referrals
- The challenges of running your own coaching business
- Salary and earning potential for burnout strategists
Tara also talks about what she calls the "great millennial pause," a period when people intentionally step away from their careers or find themselves taking a career break after a layoff or other major change. She is working toward creating a community for people using that pause to reconsider what they want from their careers.
If you've ever wondered whether burnout is telling you something important about your career, or you're interested in helping other people navigate workplace burnout, this conversation offers a firsthand look at what this career is really like.
Subscribe to Time We Discuss for more conversations about what it's really like to work in different careers and occupations.
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Timestamp:
0:00 - Intro
0:46 - What is a Corporate Burnout Strategist?
2:10 - How do you find clients?
7:56 - How leaders can prevent employee burnout
10:28 - Getting repeat clients
14:20 - How to recover from burnout
20:16 - Tara Kermiet has the floor
23:18 - Corporate burnout strategist highlights
26:38 - Salary information
27:23 - Outro
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Guest Information:
Tara Kermiet
Also Mentioned Directly or Indirectly in This Episode:
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