How food marketers target kids and teens! ...with Dr Nipa Saha

In this episode Prof Clare Collins talks with Dr Nipa Saha a media, communications and online marketing researcher from Macquarie University about the hidden tricks that are used in food advertising targeted at children and teens. They discuss how advertising influences young minds, online strategies used by marketers, plus practical tips for parents and educators to help protect them.

Key topics

1. Impact of food advertising on children and teen's eating habits
2. Online marketing strategies used by food companies
3. The role of child brain and cognitive development in understanding ads
4. Parental strategies to limit exposure to unhealthy food ads
5. The influence of social media and gaming platforms targeted at young people on food choices

Resources

1. Australian eSafety Commission Resources for parentshttps://www.esafety.gov.au/parents
2. Australian eSafety Commission Resources for teachers https://www.esafety.gov.au/educators
3. Food Advertising to Children in Australia. Look for this text Book by Dr Nipa Saha in all good book shops, online or at your local library.
4. Triple P free online parenting courses https://www.triplep-parenting.net.au/au/parenting-courses/

Check out related articles on No Money No Time: https://nomoneynotime.com.au/hacks-myths-faqs/how-to-make-healthier-food-choices-when

To access the Healthy Eating Quiz: Click on the top right hand 'green button' called 'How healthy is my diet' https://nomoneynotime.com.au/

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Keywords: #foodadvertising, #children, #onlineplatforms, #marketingstrategies, #parentalguidance, #eSafety, #eSafetyCommissioner, #medialiteracy, #advertisingtricks

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