In this episode of Delivered, Joost Huver shares ZEST, a practical cheat sheet born from his decade-long journey from junior designer to design director. Where most leadership frameworks focus on hierarchy, process, or performance metrics, ZEST reframes it around creative energy, taste, and human connection, the elements that elevate good work into meaningful work.
If you’re a designer stepping into leadership, or already there, wondering if you’re doing it right, this conversation offers something rare: An honest reflection on 13 years of trial and error, and a practical leadership lens built from the studio floor, not the boardroom.
Key learnings:
Explore four dimensions of creative leadership that the ZEST framework is built on
Learn practical ways to apply the ZEST framework in your daily work
Discover small leadership habits that compound into a strong creative culture
Find out how to hire for taste and look beyond industry awards
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About Infinum Delivered is brought to you by a leading digital product agency, Infinum. We've been consulting, workshopping, and delivering advanced digital solutions since 2005.
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