The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10

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The Agency Giants Podcast - Episode 10 (Joe Podmore)
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Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.

In this episode of Agency Giants, Joe takes us through his incredible journey:
• Starting out as a freelancer and scaling to a $10M+ business
• How he built a high-performing team and doubled revenue in just one year
• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationships

This is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.

Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ 
Leadly: https://leadly.co.uk/
Non-Stop: https://www.non-stopsocial.co.uk/
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0:00 - Intro
1:02 - From Freelancer to Agency Director in 4 Years
3:02 - Performance Models and Doubling Team Size in a Year
6:10 - Niching Down in Car Finance: Why It Works
9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?
11:10 - Generating Leads with Innovative Strategies
16:20 - Expanding Services with ECRM and SEO
19:00 - Managing Client Conversions and Performance Pricing
22:30 - Leveraging AI for Creative and Campaign Optimization
26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons
30:00 - Long-Term Creative Wins and Ad Fatigue Management
36:30 - Launching a Performance-Based Agency Today
42:00 - Lessons from Failures and Building a Growth Culture
48:30 - The Future of Lead Generation Agencies
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d
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Agency Owners Community: https://www.skool.com/agencyowners
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