How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6

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The Agency Giants Podcast - Episode 6 (Daniel Watts)
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This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.

Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!

A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.

Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwatts
BARK.London: https://bark.london/
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0:00 - From Entrepreneur to Agency Owner: Daniel's Journey
3:16 - The Recruitment Background: Lessons for Agency Life
7:15 - Accidental Success: How Daniel's Agency Found Its Niche
14:25 - The Power of Honesty in Client Relationships
20:51 - The Hiring Challenge: Finding and Keeping Top Talent
28:02 - Data Science in Marketing: A Game-Changing Approach
37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver
47:55 - Measuring Team Happiness: The Key to Agency Success
52:58 - The Future of Agencies: AI, Automation, and Strategy
59:52 - Triple Whale and the Evolution of Marketing Attribution
1:01:27 - Advice for Struggling Agencies: Look at Your Product First
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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