Ad spend, ROAS, and Meta ads: a performance marketing masterclass with Boarderie's CEO
How much should you spend on ads? How many should you run? What ROAS should you aim for? Rachel Solomon, CEO and Co-Founder of Boarderie, answers all of it in this performance marketing masterclass.
Boarderie is the shippable charcuterie brand that has generated over $200 million in sales. It started with a Shark Tank investment and scaled by mastering the Meta ad. Rachel shares how she did it, using first-order profitability as her guiding principle. In this episode, she breaks down her formula for ads that convert and explains why the ugliest creative is sometimes the one that wins.
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