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Building an Outdoor Giant: From Lululemon's Rise to Leading Brand at Arc'teryx | Jurgen Watts, Arc'teryx

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Arc'teryx VP of Brand Marketing, Jurgen Watts, on goal setting, trusting the process, and building a career in the marketing big leagues. Jurgen shares how his early days at Lululemon during its heyday shaped his approach, and how a community initiative now entering its 19th year keeps one of outdoor's biggest brands rooted in its heritage—all while staying a dominant force in the industry.


LINKS

Jurgen on LinkedIn

Lululemon

Arc’teryx

Arc’teryx Academy

Arc'teryx Rebird

Monday x Arc’terx Rebird Case Study

Moment Factory

Moment Factory x Arcteryx

Rapha

Skims x Will Ferrell

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