How I Track Which Marketing Channel Is Actually Working (No GA4 Required)

Are you sharing links that look like they were generated by a robot? Long, ugly URLs are killing your click-through rates — and most people don't even realize it. In this episode of the Side Hustle Suitcase, I'm breaking down exactly how I use a free WordPress plugin called Pretty Links to fix that problem AND track which of my marketing channels is actually sending me traffic.

In this episode you'll learn:

• What Pretty Links is and how it works on your own domain
• How to turn any long, messy URL into something short, clean, and memorable
• How to use multiple Pretty Links for the same destination to track Facebook, your podcast, live video, and more — without touching GA4
• The "poor man's UTM tracking" method that takes minutes to set up

This is the exact strategy I used on my site powwows.com — instead of sending people to a complicated landing page URL, I send them to powwows.com/powwows-near-me. Easy to say, easy to remember, easy to type.

🔗 Grab Pretty Links + all my recommended tools: 👉 paulgowder.com/recommended-tools

📧 Want to know how I grew my email list to over 100,000 subscribers? 👉 paulgowder.com/emailtools