Facebook is testing a cap that limits some Pages to just two link posts a month — and people are panicking. In this episode, Paul breaks down what's actually happening with the rumor, why it doesn't matter if you're building your content the right way, and the exact strategy that sent 40,000 page views to powwows.com in three days without a single link in the post itself.

What You'll Learn

  • What Meta's "2 links a month" test actually is — and who it does (and doesn't) affect
  • Why Facebook has been quietly punishing link posts for years, cap or no cap
  • The 3-part fix: valuable content that doesn't need a link, the first-comment link strategy, and using ManyChat or Grocers List to drive DMs
  • A real example: 40,000 page views in 3 days from one post, zero links in the body
  • A first look at Meta's new AI-powered Creator Studio app


Your Action Steps

  1. Audit your last 5 Facebook posts — how many had a link directly in the post?
  2. Write your next post with zero link in the body. Put the link in the first comment instead.
  3. Set up one ManyChat or Grocers List automation to move engaged commenters into DMs.


Links Mentioned

  • Free Facebook Challenge — join here: paulgowder.com/FacebookChallenge
  • ManyChat: manychat.com
  • Grocers List: grocerslist.com


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