Glenn covers four case studies based on Google's August 2026 spam update. The update was powerful and impacted many sites that were violating Google's spam policies. Glenn covers a number of important topics, including 'Scaled content abuse', AI-generated content, programmatic content, 'Thin affiliates', 'Malicious functionality', and more.


Read the blog post:

https://www.gsqi.com/marketing-blog/august-2026-google-spam-update-case-studies/


Chapters:

00:00 The August spam update rolls out.

01:27 First stop, Google's spam policies.

02:45 Recovery is possible from spam updates.

03:41 Case One: Programmatic AND AI-Generated Content in an ultra-YMYL niche.

05:42 Case Two: Thin Affiliate (Amazon) AND AI-Generated Content

08:30 Case Three: Scaled Content Abuse, Programmatic Content, Yet Has A Human Element

10:40 Case Four: Scaled Content Abuse and Misleading Functionality

13:19 Recommendations for site owners that are impacted.

15:25 Summary: Google's August 2026 spam update was powerful.


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