AI Search, hreflang, and translated content. How ChatGPT, Perplexity, Gemini and more handle multilingual queries?

For companies translating content into other languages, andpossibly using hreflang tags, it’s important to understand how that content is being surfaced across AI Search platforms like ChatGPT, Perplexity, Gemini, Copilot, and Claude. The AI Search platforms are in their infancy and will continue to evolve, but it’s important to understand the current state ofaffairs with multilingual content.

In this video, I provide several examples of translated content and how the various AI Search tools surface that content (or not). I also cover Google’s 10-blue links, AI Overviews, and AI Mode. And Bing results are covered as well.

Blogpost: https://www.gsqi.com/marketing-blog/ai-search-hreflang-multilingual-queries/Chapters:

00:00 AI Search and multilingual content.

00:32 International SEO, hreflang, and AI Search

01:30 Example 1 – Google’s Search Documentation for Sitemaps

05:50 Example 2 – Google’s Search Documentation for HTTPResponses

07:37 Example 3 – Cloudflare blog post

10:25 Quick recap of other tests.

11:18 Key points and recommendations for site owners.

12:34 Summary – Why AI Search needs to improve (and willneed to).

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