Range review and Range Sign off meetings are one of the most commercially significant meetings in the buyers calender. In this episode, Elisabeth Mac Hale draws on 25+ years of experience on both sides of the review room to explain what managers are actually assessing, why creative confidence alone is not enough, and what buyers can do differently to walk in prepared rather than just rehearsed.
In this episode:
• Why your range review is a not a creative presentation
• The difference between defending your range and discussing it
• What senior managers are actually looking for when they challenge a buying decision
• How to prepare for a range review in a way that builds real confidence, not just a rehearsed script
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