Knowing your category and having the right data is only part of what it takes to communicate effectively with senior stakeholders.
In this episode, Elisabeth breaks down why capable buyers can lose credibility and what to do differently. Learn the difference between presenting data and presenting a point of view, and why that is what builds commercial credibility.
She explains how to prepare for the questions behind the questions, the ones that test your commercial thinking, not just your category knowledge. And what to do when a senior stakeholder challenges your position and why how you respond matters more than whether you are right.
If this episode was useful, please leave a review on Apple Podcasts — it helps the show reach more buyers who need it. And share it with someone who has a review coming up.
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