Listen now to hear fertility specialist Dr. Carolina Sueldo explain how she built an independent fertility practice around IVF transparency, physician autonomy and patient-centered care. In this Working Healthcare episode, Dr. Sueldo and Meredith Hirsh confront infertility, IVF costs, fertility preservation, egg freezing and the private equity pressures reshaping fertility clinics.
Dr. Sueldo, founder and CEO of Ceibo Fertility Center, shares why she left high-volume, investor-driven medicine to create a doctor-led practice where patients can ask questions, understand treatment options and navigate the emotional weight of infertility with more support. She also offers practical insight for patients who compare fertility clinics, consider IVF or ask when to seek help from a reproductive endocrinologist.
For physicians and health care leaders, this conversation explores the business of medicine: private practice, transparent pricing, cash flow, team building, physician burnout and how to scale without sacrificing meaningful care. Dr. Sueldo also shares how she self-funded her practice, recovered startup costs in her first year and built a four-day workweek while growing her fertility center.
Follow Working Healthcare and share this episode with a physician who seeks more autonomy, a health care leader rethinking fertility care or someone navigating infertility and IVF.
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