68 | Use this FRAMEWORK to Decorate Your Airbnb for More Bookings

• Take the free "3D Design Framework" STR Test: https://VRDecor.co/3-d

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Your STR can look beautiful and still struggle to get bookings.So what actually makes a short-term rental stand out, get chosen, and deliver an experience guests remember?After studying 250 STRs across 10 markets, Cara Shimizu of VR Decor identified clear design patterns among higher-performing properties—and turned them into a simple framework for using design as a revenue lever.It's called the 3D Framework:DISTINCT → Gets noticedDESIRABLE → Gets chosenDESIGNED → Delivers the experienceIn this episode, you'll learn:→ How to make your STR stand out from competing listings→ How luxury perception affects the way guests see your property's value→ Why good design is about more than buying attractive furniture→ How design connects to the guest journey from SEE → CLICK → BOOK → STAY → REVIEW→ How to identify the biggest design opportunity in your own propertyThe goal isn't simply to make your STR look nice--it's to design it for the outcome you want.Note: The 250-property study was observational. It identified design characteristics that corresponded with higher-performing properties; it did not establish that those design characteristics caused higher revenue.