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How do you make a short-term rental look luxurious without spending a fortune?

Luxury perception isn't about filling an Airbnb with expensive furniture. It's about making the property feel intentional, coordinated, polished, and worth the price you're charging.

In this episode, I explain the design principles behind Luxury Perception—from curtain placement and artwork to lighting, contrast, quality, and creating a coordinated design plan.

I'll also share what our STR Design Performance Study found: Luxury Perception was one of the top three design characteristics strongly associated with higher ADR.

You'll learn where to spend, where to save, and the small design decisions that can make a surprisingly big difference in how guests perceive the value of your property.

Because your STR doesn't need to look expensive. It needs to look worth what you're charging.

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