How to Price Your Online Course or Coaching Program: The Launch Pricing Strategy That Helps You Sell High-Ticket Offers With Confidence [Ep. 101]

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Ever feel stuck between charging what your offer is worth and pricing it low enough that people will actually buy?

In today's episode, I'm breaking down my favorite launch pricing strategies for coaches, course creators, and online business owners. You'll learn how to confidently price a new offer, validate demand without undercharging forever, and increase your revenue without relying on bro-marketing tactics or fake scarcity.

Inside this episode, I cover:

✨ My Level Up Launch Pricing Framework

✨ Founding Member Launches vs. Pre-Sales

✨ Early Bird Pricing that actually converts

✨ Why your nervous system matters when setting prices

✨ How a simple VIP upgrade can dramatically increase launch revenue

If pricing your offer has ever felt overwhelming, this episode will help you create a strategy that feels aligned, profitable, and sustainable.

Links & Resources Mentioned:

🎧 Episode 7: How to Price & Position a Digital Course in an Offer Stack

🎧 Episode 8: Overgiving and Underpricing Much? How to Uplevel the Course "No One Is Buying" Into a Sold-Out High Ticket Group Coaching Program

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