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This episode was inspired by a listener question from Amanda in Frankfurt, Germany, who asked how to evaluate and test pricing when expanding an online business internationally. 🌎
And you KNOW I love talking about pricing. 😂💰
The truth is, you can plan, research, and analyze your pricing all day long—but eventually, the market has to speak.
In this episode, I'm breaking down how I think about pricing strategy, how to use your existing sales data to validate your price point, and how to know when it's time to raise your prices.
Because the best way to test your price?
Sell it.
In This Episode You'll Learn:
How to determine whether your current price is actually working
Why your sales data is more valuable than competitor pricing
How to use payment-plan vs. pay-in-full data to evaluate your pricing
When it's time to raise your prices
Why your revenue goals should influence your pricing strategy
How to price based on transformation and value—not just your competitors
Why international expansion doesn't automatically mean you need a different price
How to use launches as a real-time pricing experiment
Why payment plans can make higher-priced offers more accessible
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