52 - The Critical Role of Data in Unlocking Marketing and Operations Synergy

Stephanie Sellstrom https://www.linkedin.com/in/stephanie-sellstrom-caps/, VP of Client Operations with PERQ, joins Janet Rosseth on Optimized to explore the evolving landscape of property management technology, marketing, and operations. They discuss how integrated tools and data-driven strategies are transforming leasing, marketing, and vendor relationships.
In this episode:
The evolution of property management technology
The importance of data integration and analytics
How marketing and operations can collaborate effectively
PERQ's marketing intelligence platform
Supplier relationships and tech stack evaluation
Consolidation of marketing tools and systems
The impact of technology on leasing performance
Strategies for marketing ROI and lead nurturing
Chapters
00:00 Introduction to the Synergy Between Suppliers and Operators
04:08 Stephanie's Journey in Property Management
06:42 The Challenges of Tech Adoption in Property Management
10:08 Transitioning from Operations to Supplier Side
12:47 Understanding the Dynamics of Marketing and Operations
15:59 The Importance of Data in Marketing
18:47 PERQ's Evolution and Marketing Intelligence Solutions
25:08 Empowering Marketers with Time and Insights
30:58 Consolidating Tools for Enhanced Efficiency
37:16 Transforming Lead Management and Nurturing
39:56 Key Questions for Demos
42:10 Personal Optimization Strategies
Learn more about PERQ: https://bit.ly/4bQrHqP
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