48 - From Lease-ups to Long-term Savings: The Power of Data-Driven Screening

In this episode, Janet Rosseth interviews Jess Tierney https://www.linkedin.com/in/jltierney/ from Verifast https://www.linkedin.com/company/getverifast/ to explore innovative solutions in fraud detection within the multifamily industry.
Jess shares her journey from property management to proptech innovation and Verifast’s unique approach to transparent and configurable screening that reduces fraud and provides valuable data insights for operators.
The conversation dives into how data influences marketing strategy and applicant quality, the significance of bank data linking for fraud detection, best practices for pilots, and future industry trends and advice for operators on screening policies.
Chapters
00:00 Introduction to VeriFast and Fraud Challenges
02:43 Jess Tierney's Journey in Property Management
06:33 VeriFast's Unique Approach to Screening
10:40 Data-Driven Insights for Property Managers
14:26 Understanding Fraud and Its Impact
18:41 The Cost of Fraud in the Industry
20:48 Optimizing Marketing with VeriFast
22:29 Understanding Fraud Detection Tools
25:03 Analyzing Applicant Behavior
26:41 Navigating Difficult Conversations
28:35 Reporting Fraud and Blacklisting
29:53 Future of Fraud Protection
31:44 Data-Driven Decision Making
34:02 Pilot Testing Screening Tools
36:52 Return on Investment in Fraud Prevention
38:33 Optimizing Daily Performance
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