Since its establishment in 2022, the Penta Group has become a heavy-hitter in the realm of PR and brand reputation.
 
The firm works with the majority of Fortune 50 companies - and under the stewardship of its new chief executive Jim O'Leary is eyeing ambitious expansion.
 
This week O'Leary joins our Business Correspondent Ellie Donnelly to discuss how AI is set to change the game of public relations in the next five years, why more CEOs are walking away from top jobs and working with former taoiseach Leo Varadkar, who sits on the board of the Washington-based firm. 
 
Landing every Thursday morning, The Business Post podcast, hosted by Daniel McConnell and Peter O'Dwyer, brings you the best interviews from leading business, political and entertainment figures from Ireland and across the world.
 
Available on Spotify, Apple Podcasts, YouTube or businesspost.ie.
 
Presented and edited by Daniel McConnell and Peter O'Dwyer
Sound by Larry Mockus
Produced by Carolyn Goulden and Tim O'Donovan
Broadcast co-ordination by Sarah McGuinness
Artwork by Garrett Allen.

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