Finding the magic of organic growth in Los Angeles

There’s a code amongst magicians to never reveal their secrets. But on her latest trip through star-studded Los Angeles, Janet uncovers the secret to succeeding in business when she visits the city’s one and only magic shop, The Magic Apple. Tucked away on the second story of a strip mall, the owner of this charming hobby shop has been trading in tricks and organically building a loyal customer base for two decades. Is he simply out-hustling the competition, or is there something more magical at play?

Offsite Adventures is a Masters of Scale Production presented in alliance with Capital One Business.

Special thanks to Hadley Meares, Barry Glassner, and Brent Geris of The Magic Apple.

See this story come to life in our video series on YouTube. Click here to watch: https://www.youtube.com/watch?v=4YHGRZ0aEfU

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