How can international brands enter the ‘hot’ Polish Supermarket scene? What kind of insights should they use, and which should they dismiss?
Host Filiberto Amati interviews Dominik Wilk, now Poland country manager for German wholesaler Crevel Europe, on what international brands need to know to enter Poland's modern trade. He covers logistics, trade promotions, currency and payment-term variability, and how listings often begin as “in-and-out” supported by leaflets and social media before permanent placement. Key mistakes include pitching only product quality, ignoring shopper differences and geography, and treating listing as success; Winning requires ongoing support, preparation, patience, and a consistent strategy.
00:00 Polish Retail P&L Basics
07:19 Logistics, Pricing and Competition
14:37 Listings, Promotions and Retail Maze
23:27 Route To Market Playbook
29:16 Pitching And Listing Mistakes
35:13 Promotions, Trends And Final Advice
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