Rage Bait Gets the Reach. Here Is What It Costs.

Chris Pratt on the CBS article naming rage bait marketing as the dominant communication tactic of 2025 and asking what it really costs. This week on The Responsible Edge, why algorithmically-amplified outrage is pushing climate discourse to the fringes, why the CIPR’s 2026 State of the Profession found 52 percent of PR practitioners are pulling back from taking public positions, and why green hushing is not the answer. Sponsored by truMRK. New episodes every week.