Andrew Horsfall on a 2026 Entrepreneur article arguing radical transparency is the new competitive advantage, written by the CEO of an online reputation management firm, with no data to back the claim. This week on The Responsible Edge, why risk mitigation drives disclosure more than trust-building does, and whether the correlation between transparency and commercial trust outcomes has ever actually been proved. Sponsored by truMRK. New episodes every week.
A May 2026 article in Entrepreneur, written by Paul M. Wilson, CEO of online reputation management firm NetReputation, argues that radical transparency is the new competitive advantage. Openly sharing information, the article contends, builds deeper trust, faster decision-making, and stronger customer loyalty than confidentiality can.
The article contains no data to support the claim.
In this episode of The Responsible Edge, host Charlie Martin discusses the article with Andrew Horsfall, who has just completed an MSc in Global Health, Food Security, Sustainability and Biodiversity at Royal Holloway, and formerly served as a practising attorney and Assistant Dean of International Programs at Syracuse University College of Law.
Andrew arrives at the article from two directions at once. His legal background taught him that confidentiality can be currency and disclosure can lead to liability. "Dance like there's no tomorrow. Email like it may one day be read aloud at a deposition." His recent postgraduate study in sustainability has been actively revising that instinct.
The conversation identifies the real driver for proactive disclosure in practice: not trust-building, but risk mitigation. Charlie draws on conversations from his work at the Anti-Greenwash Charter and truMRK. Organisations are disclosing proactively so they can point to due diligence when challenged, not primarily because they have evidence that transparency builds commercial advantage.
The hypothesis is sound. The proof does not yet exist. "I've seen loads of research on the value of trust," Charlie says. "What I haven't seen is anything that shows the correlation between radical transparency and trust outcomes."
Andrew's magic wand: give nature legal personhood, the same legal imagination applied to creating corporate personhood, and watch what it does to commercial decision-making.
If your work touches sustainability communications, disclosure strategy, or environmental governance, this episode is worth your time.
#RadicalTransparency #SustainabilityCommunications #ProactiveDisclosure #EnvironmentalGovernance #TrustInBusiness #TheResponsibleEdge
