In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.
An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.
When Paul first came to me, he was doing what most HR consultants quietly end up doing:
• Posting on LinkedIn when he remembered
• Taking the odd referral
• Trying to be consistent without any real structure
• Wondering why everything still felt unpredictable
He wasn’t doing anything “wrong”… he just didn’t have a system that actually worked.
In this conversation, Paul shares the exact moment everything clicked — the moment he stopped winging it, narrowed his niche, plugged in a simple, controlled funnel, and finally started feeling confident about where his next clients were coming from.
We talk about:
• The mistakes almost every HR consultant makes at the start
• How Paul realised he was building his business backwards
• Why “generic HR content” was killing his engagement
• The mindset shift that changed how he sold his services
• The sales call that closed in 7 minutes
• How niching into charities transformed his clarity and results
• Why a predictable pipeline gave him the confidence to think bigger
If you’ve ever thought “I should be further ahead by now” or “I’m doing all the things but nothing feels predictable,” this episode will feel like looking in a mirror.
Paul’s story is proof that when you add structure, clarity and a simple system — everything changes.
👉 Listen now and see what’s possible for your own consultancy.
Want to build a more predictable pipeline of leads and clients — and grow your HR consultancy to £100K and beyond?
Check out your options here:
https://nickponinski.com/work-with-nick
