I was recently asked to come back and speak to a room of NZIE students about AI marketing, and I didn't hold back. This one's a proper look inside how we actually use AI at The Social Collective, not the highlight reel version.

What's covered:

  • Why treating AI like a vending machine instead of a thinking partner is the real reason content turns into "AI slop"
  • How our Senior Account Manager went from spending an entire week on client reporting each month to half a day, and what that freed her up to do instead
  • The three places AI really earns its keep in an agency: content creation, reporting and analysis, and campaign optimisation
  • Real examples from client pitch decks, training rollouts, and our weekly "thought anchor" process
  • Why I never treat AI as anything more senior than our most junior team member, and what that mindset protects

If you're in business and wondering where AI actually fits versus where it's just noise, this is a practical, no-fluff look at what's worked for us.

Have a question? Click here to send it to me!

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